SMS has a 94% open rate and a 32% conversion rate, making it one of the most effective communication channels. Many marketers successfully use SMS for their sales and promotional offers to boost their engagement rate and ROI, and are amazed by how much a single 160 character text message can do! Indeed, crafted carefully, you can convey a powerful message with 160 characters. Here’re 10 SMS templates that can be used for different types of sales and promotional offers. We’ve split them into 5 most common marketing campaigns. Feel free to copy or adapt any of these to suit your offers.
Flash sales / limited time offer
“Hi Leah, Flash Sale – for the next 3 hours only! Get 30% off on all accessories before 10pm. Hurry now Go.to/shop. Opt out? Reply STOP” (134 characters using a URL shortener)“Hi Mark, show this text in-store to get an EXTRA 20% off on all jackets. Strictly for this weekend only & while stocks last. Opt Out? Reply STOP” (144 characters)
New product launch
“Hi Tom, the wait is over! The NEW LIMITED EDITION 5001 sneaker has arrived. Hurry & shop NOW before they sell out Go.to/shop. Opt out? Reply STOP” (145 characters using a URL shortener)“Hi Alice, LUXE’s first-ever Masque is here! Launch party this Sunday 2-4pm at our CBD store to celebrate! Reply LUXE to RSVP. Opt out? Reply STOP” (145 characters)
Personalised offer
“Hi Iman, Happy 1st purchase anniversary! Here’s your 50% off coupon to say THANK YOU. Use code: 5YEARS at check out Go.to/shop. Opt out? Reply STOP” (147 characters using a URL shortener)“Happy Birthday Ellen! Enjoy 30% OFF site wide on your special day. Use code: BDAYELLEN at check out before 12pm today Go.to/Shop. Opt out? Reply STOP” (149 characters using a URL shortener)
Seasonal message
“Hi Martin, only 24hrs left to buy gifts for your loved ones and have them arrive in time for Christmas. Shop NOW at Go.to/shop. Opt out? Reply STOP” (147 characters using a URL shortener) “Hi Iman, are you ready for Plastic Free July? Get 20% OFF on our Zero Waste line. Shop Now at Go.to/noplastic. Help save the Earth today. Opt out? Reply STOP” (157 characters using a URL shortener)
Early bird sales/access
“Hi Kyle, our EOFY sales starts Thursday. Reply SHOPNOW to get early access to the deals now. Available to the first 50 replies. Opt out? Reply STOP” (147 characters)“Hi Eason, 500 early bird tickets for BTS Sydney Concert will be released at 10am today. Get ready to grab yours: Go.to/tickets Act Fast! Opt out? Reply STOP” (156 characters using a URL shortener)
If you’d like to see for yourself the power of SMS marketing, please sign up for a no-obligation free trial here. Alternatively, get in touch at 1300 764 946 or email us at [email protected] if you have any questions.
Prachi Bametha
Marketing Coordinator, Esendex Australia