The Ultimate Guide to Conversational Messaging

Customers want to connect with businesses in the same way they connect with family and friends. How can your communications strategy adapt?

About the Guide

Customer expectations are at an all-time high. Product, service and price are no longer the only factors customers consider when evaluating brands. They’re also looking for a great customer experience.

Enter conversational messaging, a type of messaging that revolves around creating a one-on-one conversation between a business and customer on any messaging platform. It’s similar to SMS messaging but the conversational approach allows customers the ability to respond. 

So, where do you start when taking on this type of messaging? In our guide to conversational messaging, you will learn:

  • What conversational messaging is and how it can benefit your business
  • Best practices for conversational messaging
  • The role a messaging platform will play
  • How to choose the right platform for your needs

Download your copy of the ultimate guide and discover how you can forge a long lasting connection with your customers.

“It’s not just about outbound messages from a ‘noreply’ email address or one-way SMS messages anymore. It’s about allowing customers to respond to messages, if they want to. It’s a conversation, not a notification.”

Find out more about SMS Marketing with Esendex; experts in the future of business messaging.