Ever since Google acquired Jibe, the term Rich Communication Service (RCS) has gained a lot of attention in the telecommunication sector. Earlier this year, Google launched an early access program which invited messaging solution providers and mobile operators to join them in shaping the roadmap and future standards of RCS. The program has already sparked the keen interest of major brands like Virgin Train, Philips, Subway and Uber who all joined the program in its early stages ready to adopt RCS into their communications channels. In a previous post we discussed what RCS is, this time we explore further features of RCS, and how businesses can make use of it to enhance customer service and better engage customers.
Optimising the brand
RCS’ capacity for branding enables messages to be enhanced using a company’s brand colour palette and logo. Mixed media, such as photos and videos can also be attached without the need for download using rich “app-like” cards. Use to send information such as: e-commerce orders, taxi journeys, digital receipts, offers and promotions etc. This allows recipients to be able to access key information without exiting the message app.
Seamless interactions with recipients
Geolocation is another great feature that businesses can benefit from for further convenience. Take the example of our taxi booking in our infographic below where recipient can track the whereabouts of their booked vehicle in real time, choosing to change the pickup location at any point.
What does RCS messaging looks like?
Our infographic below illustrates how businesses can make use of the unique features of RCS to enhance business communication. We will continue to watch the development of RCS and post more updates on new features and usages.
Prachi Bametha
Marketing Coordinator, Esendex Australia