We have appointed our very first Marketing Director – Geoff Love, formerly Customer Marketing Director of HomeServe plc. Geoff’s position will help us achieve our ambitious growth plans.Julian Hucker, Esendex CEO explains; “Geoff helped grow HomeServe from 1m to 3m customers and this is just the type of growth that we’re also planning, so his experience will be vital.”Geoff’s responsibilities will include setting and executing Esendex’s global marketing strategy and says;“It is great to be joining Esendex at such an exciting time. The launch into the US along with the new products and services that we have in the pipeline represent huge opportunities. There’s also still loads of potential in Europe and Australia. We will need to work closer with our existing clients, really understand their requirements and see how we can help add even more value to their businesses.”Whilst Esendex has almost 10,000 clients, Geoff has clearly pointed out that there are even more companies out there who are still not using SMS to talk to their customers and staff.“Our challenge will be helping them to understand how the use of SMS can grow their businesses, provide better customer service and cut costs – particularly in the current economic climate, when everyone’s looking to make their business more efficient.”
