Our online SMS platform is so simple to use that many companies try it, realise how powerful it is and start using it on a daily basis. The platform then sits within their manual processes, and is continued to be used in that way.However, a tradeoff may be happening because of this. Although using our platform may be simpler and more efficient than previous communication channels, like phone calls or emails, you can often further improve your processes. Taking out further manual intervention can have all of your systems running in the background, leaving you to focus on more important parts of your business.For example, you may have another piece of software that runs most of your business, right? Currently you might be pulling out reports from this software, including mobile numbers. You then put them into an excel spreadsheet and upload them into our platform. If this is the case, then with a bit of tweaking, from yourself or a developer, you should be able to have SMS messages triggered directly from your current software using our SMS API.Another example might be that you are carrying out the same processes on a daily or weekly basis. If this is the case, then more often than not, this process can be automated. It may require you to hire a developer or use your own to build a simple automation script, utilising our SMS API, that will run this process in the background. Which will save you a lot of time and $’s in the long run.Your business might also require continuous and time sensitive sends, which can be almost impossible to carry out using our web platform. You might currently be triggering time sensitive emails, for example when someone buys something from your website. You follow up with SMS, but have to wait until the end of the day to collect together all of the numbers. This is not only less efficient with your time, but also hinders the user experience. Again, with a bit of tweaking, you can trigger SMS messages to go out at the same time—the optimal time—as your emails.Finally, the biggest sign that using our SMS API will make your life easier is to see whether there are any points within your processes that have trigger points, and these trigger points are software based. If this is the case, it is as simple as adding a couple of lines of code that trigger an SMS to go out.If you have any queries as to whether or not an SMS API will make your business run smoother or life a bit easier, give us a call on 1300 764 946.