More and more customers are using their smartphones as their primary device for browsing the internet, communicating with businesses, and making purchases. And not only do consumers want to use their phones to interact with businesses – they actually expect it. So, it’s no surprise that we’re seeing a huge shift towards businesses prioritising mobile experiences over desktop ones. Here are just three of the many reasons why you should be doing the same.
1. Unbeatable customer engagement
While most businesses know why customer engagement is important, they don’t always know how to improve it. A great customer engagement strategy improves sales and brand loyalty. However, a lack of engagement has the opposite effect.
This is why more companies are now using SMS strategies to engage with their audience. Why SMS in particular? Because SMS messaging is fast, simple, and best of all, it works! With an open rate of up to 98%, SMS messaging offers a non-invasive and effective way to connect with your customer base instantly. Its real-time capabilities also enable businesses to provide relevant information at exactly the right moment.
2. You’ll put the power in the customer’s hands
A mobile strategy is an excellent way to reach customers who may be resistant to other forms of communication. For example, researchers found that 69% of people struggling financially do not wish to talk to someone about their problems.
Providing customers with a user-friendly digital process, meant avoiding the unpleasant phone calls and creating a frictionless and more comfortable customer experience. There’s never been a better time to put the customer at the heart of your business. Today’s consumers want you to put their needs first, and they want to communicate with you on their terms. With the right solution, this is possible.
3. You can work smarter
We all know that time is money, and the more time staff spend doing routine tasks, the less time they have to do other things that may offer your business more value.
Debt Managers implemented Esendex’s mobile messaging solution that was capable of scheduling and automating customer communications and other repetitive tasks. As a result, their staff had more time back to spend with the customers who needed help and improve their overall experience. Therefore, thanks to mobile automation software, businesses can improve efficiency, resulting in better customer service and satisfaction in the long run.
Want to learn more about moving to a mobile-first strategy?
Prachi Bametha
Marketing Coordinator, Esendex Australia