The on-going battle between tech giants Samsung Electronics and Apple deepened over the last few days when Samsung moved to embargo sales of the new iPhone 4S in Australia.The legal dispute over phone similarities comes after a court in Australia temporarily banned sales of the Samsung Galaxy Tab 10.1 earlier this year.The South Korean manufacturer has previously made attempts to embargo the new Apple smartphone in France and Italy, claiming patent infringement.The two companies have been involved in a legal dispute over smartphone and tablet designs since April when Apple sued Samsung for allegedly copying iPhone and iPad models.Whilst both parties make counter claims, however, Apple appear to be holding the upper hand having previously won pleas to ban the sale of Samsung’s Galaxy Tab 10.1 in Germany.A statement by Samsung said, “Apple has continued to violate our patent rights and free ride on our technology. We will no longer stand idly by and will steadfastly protect our intellectual property.”At Esendex, we are not coming down on either side of the debate – we love the S2 and the iphone 4 equally. It is clear however that mobile usage is growing quickly.Recent research from mobcity.com found that the average Australian will spend 35 minutes a day sending text messages. The number of SMS messages sent in Australia has increased dramatically over the last few years. In 2010, there was a 300% increase in overall SMS/MMS message use across the country.With all this in mind the mobile phone race has never been closer.Who do you think will win this battle of cool technology?
