Startling research from McCrindle Research and commissioned by Telstra has revealed some interesting insights about the older Australian. It challenges the fallacy that the senior population are scared of new technology.According to the study, the average Australian senior sends at least one text message every day. And seniors are more and more likely to use mobile phone features such as taking and sending photos, capturing videos, downloading ringtones and apps.At Esendex we’ve been instrumental in showing our customers how to get the very best from mobile campaigns. We take time to understand our customers and from there create a tailored messaging service precisely to their needs. But any campaign is only as good as the data and neglecting seniors could be losing you sales.If you would like help with your SMS campaign, talk to one of our experts.