A few months ago we launched Unicode capability for our API, now we’ve made this feature available on Echo Simple Send, and are extending it to our other platforms shortly!
Unicode messaging is a giant step towards establishing a service that can be user friendly for all languages, and help our global customer base grow. Our customers who wish to send characters outside of the standard GSM alphabet will be able to communicate effectively via text message in multiple international languages, such as Mandarin.Including the feature into Echo will benefit users who haven’t integrated SMS with the API, and prefer to send through the web platform.However, with all the benefits of Unicode, it also has the potential to increase the cost of messaging. This is because the traditional GSM alphabet within text messaging allows for 160 characters per message, but the number of characters in an individual SMS are more limited with Unicode. Due to this, we’ve made the process of sending Unicode messages simple and clear, so that the feature won’t be accidentally used and cost our customers any unnecessary fees.How to send Unicode messages through Echo:
The process to enable Unicode in messages is extremely simple. By default, all messages are sent as standard GSM messages. To send Unicode messages users just need to:
1) Enter some Unicode characters2) Uncheck the force GSM option (see below)
In the coming weeks the feature will be included for bulk sends and template sends as well, stay tuned for this development!If you would like to learn more about this exciting new feature, give us a call today on 1300 764 946 or sign up for a free trial today!
Prachi Bametha
Marketing Coordinator, Esendex Australia