SMS Landing Pages

Add visually appealing images, personalised content and interactive call-to-action buttons to your SMS campaigns

What is an SMS Landing Page?

There’s no denying that SMS is one of the most effective forms of communication, with an impressive open and response rate. However, there are restrictions, such as character limit and lack of visually appealing graphics. This is where SMS Landing Pages come in.

SMS Landing Pages allow you to send images, personalised content and call-to-action buttons that will enhance customer experience, boost engagement and improve conversions.

With our new rich message builder, Messaging Studio, you will be able to create and send SMS Landing Pages that are designed to put the user experience on a mobile first, rather than secondary to desktop.

What can SMS Landing Pages be used for?

Here are some of the ways your business can send richer, more visually appealing content to your customers.

Retail

Retailers can stay ahead of the competition, reduce costs, and increase sale conversions by sending offers and promotions directly to customers’ mobile devices.

SMS Landing Pages can help with this by providing the branding and imagery you would expect to see on a traditional webpage, but, critically, offering a more streamlined shopping experience.

Example applications include:

Deliver personalised marketing and promotions
Receive payments by linking to secure payment portals
Digital receipts
Delivery updates and confirmations.

Finance

SMS Landing Pages provide financial institutions with a digital alternative to paper based communications which can be easily personalised and branded while reducing their cost to serve.

Traditionally plain customer communications like statements and alerts can also be presented in a more visually appealing way to increase the engagement level with the customer.

Example applications include:

Personalised statements
Fraudulent activity alerts
Links to secure payment portals
Marketing and promotions
Rich appointment reminders, including maps and branch pictures.

Healthcare

Healthcare providers can ensure that important communications like appointment reminders reach their destination and are understood, without the need to rely on slow and unreliable postal mail. Providers will benefit from the inclusion of “Save to Calendar”, “Call Us” and interactive map buttons, which aid the patient’s journey and reduce no-shows.

Providers are also able to make substantial cost savings by switching from a paper-based strategy, to a digital strategy employing SMS Landing Pages.

Example applications include:

Appointment reminders with links to re-arrange
Maps to healthcare provider location
Links to appointment booking platforms
Deliver test results
Supply prescriptions

Property

Increase your conversions with image-rich communications. Make it easier for agencies to alert potential buyers to their perfect property, without the need to search on property websites.

Estate agencies will be also be able to reduce the amount of time that their agents need to spend calling potential buyers by sending richer communications which promote self-service.

Example applications include:

Arrange viewings and add them to your mobile device’s calendar
Appointment confirmations including photos of agent and property
Get directions to the property with interactive maps
New/ newly reduced property notifications
Links to legal requirements

Utilities

Utility providers can save money by switching from a paper based communication strategy, to a digital strategy which employs SMS Landing Pages.

Communications can also be tracked and reported on, meaning that providers can say with certainty that important communications have reached their customers.

Example applications include:

Engineer appointment reminders
Smart meter rollouts
“Works in your area” alerts
Supplying bills/Linking to payment portals
Marketing and promotions.

Key features of SMS landing pages

Why and how landing pages will add value to your messages.

Richer message
content

Include images, CTA buttons and full company branding.

Campaign
tracking

Measure success by open rate, click-through rate and on-page engagement.

Personalised
content

Use dynamic fields for personalisation such as name and appointment details.

Mobile first
experience

Provides a friction-free process for mobile users and boost conversions.

Robust API
available

Trigger the send of a targeted SMS Landing Pages from your existing software or platform.

Intuitive
Messaging Studio

Anyone can build SMS Landing Pages in our easy to use Messaging Studio in minutes.

Pre-designed
templates

Professionally designed templates included for free to help you get started.

Get ahead
of the competition

Use SMS Landing Pages to test out different content types and be prepared for RCS.

Introducing Messaging Studio

Rich content messages don’t always mean they require a highly skilled professional and hours to build. In fact, with our easy to use Messaging Studio, anyone can build highly engaging and visually attractive rich messages with just a few clicks.

Messaging Studio is truly the hub of all your rich messaging and SMS Landing Pages are just the start of what you can achieve. When RCS and WhatsApp become available, you will be able to reach your customers and send them rich messages via Messaging Studio, with SMS Landing Pages as the fallback.

As new channels come online they will be added to our Messaging Studio, allowing you to reach your customers via whatever channels they prefer, all in one place.

What are the benefits of SMS Landing Pages?

Here are some of the great ways that SMS Landing Pages will help you have better conversations with your customers

Richer content
for your customers

Send images, call to action buttons and personalised content for better engagement.

Reduce
communication spend

Money saved from a postal communication strategy can be spent in other areas.

Increase
customer engagement

Visually appealing and interactive content can grab customers’ attention and encourage engagement.

Consistent
brand identity

Use your company’s colours, logos, fonts and images to create a trusted environment for customer to interact.

Increase
conversions

Offer a more streamlined route to conversion by removing distractions from a traditional webpage.

Measure
campaign success

Track campaign performance by open rate, CTR and on page engagement and make informed changes quickly.

Don’t just take our word for it

How do SMS Landing Pages work for our customers?

Four Star Pizza saw a 30% increase in conversion rate using SMS Landing Pages

Four Star Pizza has a solid SMS strategy but wanted to try something different for their Black Friday promotion. After speaking with us, they decided to trial SMS Landing Pages. Find out how SMS Landing Pages helped increase their conversion rate.

Read the full case study

Want to learn more about Landing Pages?

Let us know how we can help