SMS Landing Pages

Add visually appealing images, personalised content and interactive call-to-action buttons to your SMS campaigns

What is an SMS Landing Page?

There’s no denying that SMS is one of the most effective forms of communication, with an impressive open and response rate. However, there are restrictions, such as character limit and lack of visually appealing graphics. This is where SMS Landing Pages come in.

SMS Landing Pages allow you to send images, personalised content and call-to-action buttons that will enhance customer experience, boost engagement and improve conversions.

With our new rich message builder, Messaging Studio, you will be able to create and send SMS Landing Pages that are designed to put the user experience on a mobile first, rather than secondary to desktop.

What can SMS Landing Pages be used for?

Here are some of the ways your business can send richer, more visually appealing content to your customers.


Retailers can stay ahead of the competition, reduce costs, and increase sale conversions by sending offers and promotions directly to customers’ mobile devices.

SMS Landing Pages can help with this by providing the branding and imagery you would expect to see on a traditional webpage, but, critically, offering a more streamlined shopping experience.

Example applications include:

  • Deliver personalised marketing and promotions
  • Receive payments by linking to secure payment portals
  • Digital receipts
  • Delivery updates and confirmations.

SMS Landing Pages provide financial institutions with a digital alternative to paper based communications which can be easily personalised and branded while reducing their cost to serve.

Traditionally plain customer communications like statements and alerts can also be presented in a more visually appealing way to increase the engagement level with the customer.

Example applications include:

  • Personalised statements
  • Fraudulent activity alerts
  • Links to secure payment portals
  • Marketing and promotions
  • Rich appointment reminders, including maps and branch pictures.

Healthcare providers can ensure that important communications like appointment reminders reach their destination and are understood, without the need to rely on slow and unreliable postal mail. Providers will benefit from the inclusion of “Save to Calendar”, “Call Us” and interactive map buttons, which aid the patient’s journey and reduce no-shows.

Providers are also able to make substantial cost savings by switching from a paper-based strategy, to a digital strategy employing SMS Landing Pages.

Example applications include:

  • Appointment reminders with links to re-arrange
  • Maps to healthcare provider location
  • Links to appointment booking platforms
  • Deliver test results
  • Supply prescriptions

Increase your conversions with image-rich communications. Make it easier for agencies to alert potential buyers to their perfect property, without the need to search on property websites.

Estate agencies will be also be able to reduce the amount of time that their agents need to spend calling potential buyers by sending richer communications which promote self-service.

Example applications include:

  • Arrange viewings and add them to your mobile device’s calendar
  • Appointment confirmations including photos of agent and property
  • Get directions to the property with interactive maps
  • New/ newly reduced property notifications
  • Links to legal requirements

Utility providers can save money by switching from a paper based communication strategy, to a digital strategy which employs SMS Landing Pages.

Communications can also be tracked and reported on, meaning that providers can say with certainty that important communications have reached their customers.

Example applications include:

  • Engineer appointment reminders
  • Smart meter rollouts
  • “Works in your area” alerts
  • Supplying bills/Linking to payment portals
  • Marketing and promotions.

Key features of SMS landing pages

Why and how landing pages will add value to your messages.

Richer message

Include images, CTA buttons and full company branding.


Measure success by open rate, click-through rate and on-page engagement.


Use dynamic fields for personalisation such as name and appointment details.

Mobile first

Provides a friction-free process for mobile users and boost conversions.

Robust API

Trigger the send of a targeted SMS Landing Pages from your existing software or platform.

Messaging Studio

Anyone can build SMS Landing Pages in our easy to use Messaging Studio in minutes.


Professionally designed templates included for free to help you get started.

Get ahead
of the competition

Use SMS Landing Pages to test out different content types and be prepared for RCS.

Introducing Messaging Studio

Rich content messages don’t always mean they require a highly skilled professional and hours to build. In fact, with our easy to use Messaging Studio, anyone can build highly engaging and visually attractive rich messages with just a few clicks.

Messaging Studio is truly the hub of all your rich messaging and SMS Landing Pages are just the start of what you can achieve. When RCS and WhatsApp become available, you will be able to reach your customers and send them rich messages via Messaging Studio, with SMS Landing Pages as the fallback.

As new channels come online they will be added to our Messaging Studio, allowing you to reach your customers via whatever channels they prefer, all in one place.

What are the benefits of SMS Landing Pages?

Here are some of the great ways that SMS Landing Pages will help you have better conversations with your customers

Richer content
for your customers

Send images, call to action buttons and personalised content for better engagement.

communication spend

Money saved from a postal communication strategy can be spent in other areas.

customer engagement

Visually appealing and interactive content can grab customers’ attention and encourage engagement.

brand identity

Use your company’s colours, logos, fonts and images to create a trusted environment for customer to interact.


Offer a more streamlined route to conversion by removing distractions from a traditional webpage.

campaign success

Track campaign performance by open rate, CTR and on page engagement and make informed changes quickly.

Don’t just take our word for it

How do SMS Landing Pages work for our customers?

Four Star Pizza saw a 30% increase in conversion rate using SMS Landing Pages

Four Star Pizza has a solid SMS strategy but wanted to try something different for their Black Friday promotion. After speaking with us, they decided to trial SMS Landing Pages. Find out how SMS Landing Pages helped increase their conversion rate.

Want to learn more about Landing Pages?

Let us know how we can help

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