Business Critical Communications

Communicating effectively in times of crisis and emergency

From cyber attacks to natural disasters like bushfires, cyclones, hail and floods, businesses today face many threats, making emergency communications an inevitable part of any business communication plan.

When communicating in a crisis or emergency, speed and reach are the two most important things. You need to be able to reach as many of your staff and customers as possible in the shortest time. SMS is the perfect channel in such instances. It works on any model of handset and doesn’t require any internet connection. With a 94% open rate, and 90% of messages be read in 3 minutes, you can rest assured that your critical messages will reach your staff and customers in a timely manner.

SMS can be used to:

  • Keep staff informed during a crisis situation
  • Ensure safety of staff
  • Monitor system 24/7 via automated SMS
  • Improve customer communications
  • Keep everyone up to date with rapid changes
  • Send business critical alerts
  • Manage security
Two smart phones one showing a SMS of Status Check, the other showing a SMS of a Office Alert

Why use SMS for crisis communications?

A banner illustrating the statistics of the effectiveness of SMS
An icon of one big and one small speech bubbles
Two way communications

In an emergency or crisis situation, two way communications is vital for employers and managers to ensure the safety of their staff or to receive timely responses and feedback. All you need is an Virtual Mobile Number and you will be able to view SMS replies from the recipients directly.

Seamless integration

Our platform can be easily integrated with your business software via our SMS API. This enables you to send automated SMS when an incident occurs, or to set up event-triggered automated messages to keep all stakeholders informed.

With the Esendex Zapier integration, our platform is connected to over 1300 software and apps so that automated SMS can be set up via simple step by step guides, with no developer or coding skills required.

An illustration of two piece of fitting puzzles

An illustration of a mobile phone with a light blue line at the top of the screen
Effective and efficient channel for rapid changes

Consider how rapidly things are happening during critical situations, it is important for businesses and organisations to capture staff and customers’ attention quickly. SMS has a 94% open rate and 90 seconds response time on average, compared to the 32.4% open rate and 2.5 days response time of email, making it the best way to keep staff and customers informed of any policies or regulations changes.

“Brigades use SMS to call upon members in emergency and normal operational situations. It is the primary means of prompting members to indicate their availability in the short-term where other means of communication carry too much lag.”


Messaging Studio: sending long messages, images & videos

160 characters may be too short when communicating in emergency or crisis situations, or you may need to send images or videos to give more detailed information. This is where Messaging Studio can help.

An icon of a mobile phone with a paper clip on the screen
SMS with PDF attachment

This function enables users to attach PDF files to their SMS messages to benefit from the high open rate and engagement rate of SMS. Users also have the ability to see who has opened the attachment and decide if any follow up actions are required.

  • Attach a PDF to your SMS for detailed information like new policies and regulations
  • A link is generated within the SMS for recipients to view or download the PDF
  • Can be sent via SMSRCS or WhatsApp
  • You can send the PDF document in bulk or individually

SMS Landing Pages

Create mobile optimised web pages to communicate more detailed information and track responses with CTA buttons. With SMS Landing Pages you will be able to incorporate your company logo, images, videos, personalised messages with call-to-action buttons to guide the recipients to take the action required in a seamless experience all on their mobile phones.

An illustration of three browser windows, one with a play button, one with a mountain and the sun and one with an image frame and caption

COVID-19 Communications Hub

From how to guides, use cases and resources for different industries, this COVID-19 communications hub is dedicated to help businesses and organisations to adapt to the rapidly changing pandemic, by communicating effectively with their staff and customers.

Start your FREE trial

25 free messages. 7 days. Sign up in 30 seconds.

No credit card required.

We’re sorry – there was a problem with your signup. Please call 1300 764 946.

Your data is safe with us. Review our full privacy policy.