Recent research revealed that more than two-thirds of Australian health insurance policyholders had forgotten about their “extra benefits”, leaving $4.5 billion worth unclaimed in 2016 (source).While it is sad to see so many Australians wasting their hard earned money, for healthcare providers such as dental, optical, physiotherapy, chiropractic, osteopathy, nutritionists and any other complementary or natural therapies which fall into the list of common health insurance extra policies, this actually presents a opportunity to boost business by reminding customers to use up their health insurance extras before they get reset with the new financial year. If your practice is considering taking advantage of the end of financial year and wanted to try something a bit different than just email, take a look at our latest product SMS Landing Pages. 
With SMS Landing Pages, you can design and build a dedicated landing page that is optimised for mobile users. Since this page will be hosted by us, that means regardless of the infrastructure of your existing website, you’ll still be able to offer a mobile first experience to your users.Another unique feature of SMS Landing Pages is the ability to personalise content for each recipient with the use of dynamic fields. That means you can easily create a landing page that addresses the recipient and their needs – from the available appointment slots of their regular therapists, to any new or special treatments for their particular issue; and prompt the recipients to take the desired action with call-to-action buttons such as “Book Online” or “Call Now” .Using Messaging Studio, you can upload images and your logo, and set brand colours so that the SMS Landing Pages will align with the design of your company website and branding. You’ll also be able to deliver the landing page via SMS to enjoy the much higher 94% open rate and 19% click through rate of SMS when compared to email. And it has proven to be successful, with our beta users reporting a boost in both the engagement rate and conversion rate. This user, for instance, was able to sell out all their Melbourne cup event tickets in a matter of hours thanks to SMS Landing Pages. If you’d like to try SMS Landing Pages, please get in touch today on 1300 764 946 or email us at [email protected].
Prachi Bametha
Marketing Coordinator, Esendex Australia